Yes, SEO (Search Engine Optimization) is a thing in 2022. There are 3 main concepts you should be understanding to help your fancy website become noticeable and more reachable.
1.1 Keyword Analysis
Keywords are words or phrases that people that are looking for stuff in the search engines use to find them some an example could be: how to make a taco. This search will be bringing results of recipes and videos explaining how to elaborate this awesome dish. Content creators that focus on that keyword, how to make a taco, will be having more success into bringing visitors to their website.
You can use Google Trends or the Google Search suggestions to do a free keyword research.
1.2 Backlink Building
These are links that you could use as reference and link to credible, high-reliable sources. This websites could be used to cite and reference your area of expertise. Google see this as “votes” from or to your website.
1.3 Valuable Content Creation
Content is king. Delivering valuabe content that your audience find attractive to consume is what gets the snowball rolling. They start trusting you, see you as a reference and ultimately buying from you. Videos, blog posts, social media posts, etc. choose the tool and learn how to take efficient advantage out of it. There are no shortcuts, be consistent!
2. Mobile Friendly
Most of us are visiting business websites during a walk, sitting on a waiting room, etc. The fact is that mobile internet traffic is surpassing desktop traffic by 3% per year. Your website has to be prepared to “host” your visitor properly, independently of the device screen size.
A blog can be the cherry on the top of your website’s SEO strategy. Nurturing your blog with fresh and updated content on a regular basis can help you to keep Google and your audience up to date with your most recent work, services and valuable content. (just like I’m doing right now with this post)
Third-party positive testimonials are fundamental to boost your trust and credibility among new and returning customers. Testimonials they help create a deeper, more emotional appeal for your branding. Remember we are paid to solve problems, include the answer to these questions within the text.
- What was the problem?
- How did you help to solve the problem?
- Show proof of the solution.
- Customer feedback.
Show casing your work through your website gives your next client the idea of what’s the value of your work and your capabilities as a professional. Check out mine here!